What a week – Oscar nominations (read out pre-dawn in front of tired people) and now the studios are preparing their big guns for Sunday’s big event which is ostensibly about American football but may be more about the beer breaks. At over $2.5 million for a 30-second advert, Universal and Disney etc will be hoping that audiences will be taking their comfort breaks during the few brief moments of sport. Or when The Who are on. You can see a full list here – there’s a lot of Bud…
As for the movies on parade – some teaser trailers are being kept under wraps until the big night tomorrow, such as Prince of Persia: Sands of Time. Others are already appearing and, to be honest, they may need all the publicity they get. The Last Airbender, for instance. This film is the latest offering by M Night Shyamalan and while once upon a time that would have filled me with anticipation, that was before The Lady in the Water and The Happening. But the Last Airbender is based on a TV series called Avatar, so that might help.
Another Superbowl trailer that is already out is there to remind us that there is life in Sherwood after Kevin Costner and Bryan Adams. This looks better than I thought. As long as I can be promised that there never will be another Robin Hood movie after this one, I may take the plunge.
Shutter Island is another one on view, the latest film to be produced by the winning team of Martin Scorsese and Leo DiCaprio.
For a list of some of the other movies that will be trailered, see MTV. The presence or otherwise of Iron Man 2 seems to be unclear. Alice in Wonderland is more certain. I have to admit to feeling great trepidation for this film. For many weeks, walking into my local cinema, I have been faced with great cardboard figures of Anne Hathaway and Johnny Depp, transformed into characters that haunted my childhood – and not necessarily in a good way. I had repeated nightmares as a child about shrinking Alices, grinning cats and manic tea parties with dormice. And that’s without Tim Burton. If I go and see this, I’ll have to take a therapist with me. In the absence of a Superbowl trailer, here is the official one. I’ll close my eyes…
To continue the blurring of movies and games and theme parks, Universal will also be plugging its new Harry Potter wizarding theme park to open at its excellent Islands of Adventure park in Orlando.
80 million people are expected to watch the Superbowl commercials this year – it’s not known how many will watch the game.